It’s been no secret that the recent Japanese launch of the PS Vita has made less of a splash than most originally thought. Though it may seem that the Vita is struggling following the launch, Sony apparently disagrees with that assessment.
Sony executive vice president and chief financial officer Masaru Kato said in an investors meeting: “Now the company has not publicly announced the shipping unit – unit of shipping and sales, at the appropriate time, we would do so. But as far as the sell-through, three weeks have passed and sell-through is 500,000. This was announced on the 10th of January. So as a start, I think we had a very – a good start.
Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems.”
Vita sales started off strong, with the handheld shipping 324,859 units during the first week of availability. Subsequent weeks have shown that sales have tapered off, with the most recent week moving 18,942 units.
SOURCE | SEEKING ALPHA
