Video game industry analyst Michael Pachter would be shocked if Nintendo’s newest console, Wii U, releases with a price tag of $400.
While speaking with IndustryGamers, Pachter believes that the most profitable price point for Nintendo would be $250.
“It would surprise me a lot if the Wii U cost more than $399.99, and I think that the sweet spot is $249.99. Pricing really depends upon where the other console bundles (PS3 with Move and 360 with Kinect) are priced at the time the Wii U launches, because people who don’t yet have a console are likely going to choose among the three offerings, and the biggest driver in the purchase decision is usually price.â€
Pachter then reinforced his belief that Nintendo failed miserably to bring out a successor to the Wii years ago.
“I have repeatedly said I thought the next generation Wii should come out in 2009, then 2010, and when it was clear that it wasn’t happening, have repeatedly said that a later launch was too late, as it will come too close to next generation launches from the other console manufacturers.â€
SOURCE l INDUSTRYGAMERS