Battlefield 3 certainly isn’t wasting any time making a dent in the military FPS market. The game released on Tuesday and is already off to a phenomenal start.
Says EA CEO John Riccitiello, “We shipped 10 million units to retail and we are already receiving reorders. The data is still early but sell-through is strong.
The results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally.
Our marketing made adept use of YouTube where 13 million people have viewed our trailers and on Facebook where we have 2.1 million fans. Battlefield 3 PR was everywhere, and on launch date, in North America alone, more than 8,400 stores opened early to sell the game. We couldn’t be happier with the launch of Battlefield 3.”
Other than some hiccups with the online servers, Battlefield 3 has seen some pretty strong reviews. Keep your eyes peeled for Gaming Examiner’s review right around the corner!
SOURCE | CVG